{"title":"Standard Issue Collection","description":"\u003cp class=\"p1\"\u003eThe \u003cspan class=\"s1\"\u003e\u003cb\u003eStandard Issue Collection\u003c\/b\u003e\u003c\/span\u003e is the foundation of Hard To Kill — the first layer in a life built on strength, discipline, and responsibility.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned for men who are becoming harder to break, this collection carries the core belief of the brand:\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eStrong People Are Harder To Kill.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNot just strong in body. Strong in spirit. Strong at home. Strong in mission.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEvery detail is intentional: a premium athletic fit, quiet branding, and an \u003cspan class=\"s1\"\u003e\u003cb\u003eInner Oath\u003c\/b\u003e\u003c\/span\u003e printed where only the wearer knows it’s there — a private reminder of the standard he is choosing to live by.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is not a graphic tee.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt is the starting point.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe daily uniform for men who are training, rebuilding, leading, protecting, and learning to carry the right burdens.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eTake the O.A.T.H.\u003c\/b\u003e\u003cspan class=\"s2\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eCarry the burden.\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eBecome Hard To Kill.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"standard-issue-tee","title":"Standard Issue Tee","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eStrong People Are Harder To Kill.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe \u003cspan class=\"s1\"\u003e\u003cb\u003eStandard Issue Tee\u003c\/b\u003e\u003c\/span\u003e is the foundation piece of Hard To Kill — built for men who are training, rebuilding, leading, protecting, and learning to carry the right burdens.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eCut in a premium athletic fit with quiet branding, this shirt is designed to look clean, move well, and carry meaning without screaming for attention. The outside stays minimal. The message stays close.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eInside the neckline is the \u003cspan class=\"s1\"\u003e\u003cb\u003eInner Oath\u003c\/b\u003e\u003c\/span\u003e:\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSTRONG PEOPLE ARE HARDER TO KILL\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eA private reminder that strength is not just physical. It is spiritual. It is emotional. It is relational. It is the burden a man chooses to carry so he becomes harder to break.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThis is not a tshirt.  It is the starting point.\u003c\/p\u003e","brand":"Hard to Kill","offers":[{"title":"Default Title","offer_id":51635637158186,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0992\/8461\/5466\/files\/Front.png?v=1780593136"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0992\/8461\/5466\/collections\/standard_issue.png?v=1780596018","url":"https:\/\/hardtokill.com\/collections\/standard-issue-collection.oembed","provider":"Hard to Kill","version":"1.0","type":"link"}